The Cult of H-E-B

For many of us, H-E-B is so much more than a grocery store; it's a cornerstone of the community. In moments of crisis, H-E-B shows up as a lifeline. For local makers, it offers a path to get homegrown products onto the shelves. And for everyday shoppers, it's a place that feels unmistakably Texan (butter tortillas included). Host Nikki DaVaughn is joined by Heidi Post, Senior Director of Public Affairs for Central Texas at H-E-B, to unpack how this beloved brand has earned such deep loyalty and why, for so many, it feels almost like a religion. 

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If you enjoyed today's interview with Michael Taylor, the Public Information Specialist with Austin Resource Recovery, learn more here.

Learn more about the sponsors of this March 25th episode:

• Duer - get 15% off your first order
• Window Nation
• Austin Community Foundation
• UMLAUF Sculpture Garden + Museum